2018 has kicked off.
In Japan we refer to the New Year as “New Spring (Shin-shun)” but it seems that we are still in process of making our step into the most freezing season.
Ever since the launch of the brand, CITERA®, in a slow pace, has released 5 types of backpacks.
This season’s CITY PACKER is a backpack with an interesting pile-like texture of the wool.
Retaining its sports like taste into this seasonal bag, it provokes a vibe like no other.
While considering how I should keep the sports and outdoor feel yet seek an it aspect to the bag, I noticed that sports and outdoor field does not have the tendency to choose product materials in accordance with the season.
The priority in the field to make the bag light and strong makes every brand to use similar materials, which evokes the difficulty in making distinction.
I find the backpack hung on the walls of sportswear shops all identical.
It is, perhaps, inevitable to find similar shapes and materials when regarding the trend and the assumed purpose of the bags.
However, I always cannot help but think that the market will become more interesting and active if there is more originality in the product.
That’s what makes CITERA® to create products with its original taste.
However, seeking originality does not make CITERA® to create eccentric products.
Convenience and functionality is essential, and I always consider the balance between the normal and abnormal essence in production.
CITERA®’s brand concept is about “facilitating short distanced travels”.
It is obvious that the word “facilitate” refers to the user being in a comfortable state, but it is also meaningful for the people around them to realize that as well.
In order to be a sophisticated individual which could enable their travel to be comfortable, dignity is required not only in the person, but also in the product itself.
The mission of the product is to support the life of those who use it, and it is necessary to provide even more comfort in one’s living.
It is significant to understand what we are expected of when creating new products, and since the world is overflowing with products, not only the producers, but the users are also required to be conscious of the circumstance.
Such thought ran through my mind as I was fighting the cold in the beginning of the year.
We will continue releasing new items onward, so we hope you all to stay tuned.
