PRODUCT STORY

Entries by Naoki Ei, the Director/Designer of CITERA

What could an urban tactical bag be?
Putting the definition aside, the reality is, the modern society would not be satisfied of a bag with just the looks or the functionality.
In the modern world where efficiency is everything, it is significant to be conscious even of the procedure on how you place your things in and out from the bag.



 

Let’s say you have gone to a 2 "days" business trip.
You will be carrying your clothes, lap top, and other small materials in your bag.
What you want to avoid here is to try to take a camera out of your bag, and pull out your underwear along with it, right in middle of the streets.
You wouldn’t want to stick your arm inside the small opening of the bag and rustle through like you are playing a lucky draw.
Citizens in the modern era prefer to play it smart.

There are also situations when split second action becomes crucial. In order for me to reply the message from my grumpy boss, and take pictures that would be perfect in making impressions on the SNS, I have to be able to take out my necessities as quickly as possible.

The whole process of smartly sliding your bag off your shoulder, taking out what you need, and making its way back on the shoulder all in 10 seconds makes one a perfect townsman.
Pockets become an important being when it comes to managing what is stored where.
The construction should also be kept simple to avoid any confusions.
You could easily assume a clumsy soldier will end up with a fatal consequence in the battle field.
In town, you will end up in a fatal consequence when you pull out your underwear or socks out in the streets.
The townsmen are ready to aim you with those glances, and make that scoff.


 

That’s why a tactical bag with the design and the function which adapts perfectly with the urban lifestyle becomes an essential.
For businessman, bag is their weapon.
Looking back on what I wrote, I may have exaggerated on some parts like I did in the former sentence, but who cares.
You may think it’s just a bag, but it’s still a big deal for me.


 

The JET PACK was designed under such intent.
The inside of the bag is made into a double layer which you can sort between your wear and other belonging.
Lap top pocket uses a material which can avoid any shock or damage made from the outside.
I have also made pockets where you can store tablets, smartphones, camera and cords.

The bag is also made visually applicable for tactical use, from its former military-used tent material for the strength and protection, and a belt which could make adjustment to the thickness of the bag.

I think I’m making an overstatement again.
Writing them down in words makes it sound even ludicrous.
But as long as it is my genuine thought, there’s no way but to make this confession.

However, you start to realize that this ludicrous statement is my personal way of showing love towards the product.
Once you put it over your shoulder, you could feel them spreading through your body.
The love and the ludicrousness of CITERA(R)’s product is two sides of the same coin.
It’s there, but you wouldn’t notice until you actually use them.

 






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